SUMMARY
I'm a results-driven Project Manager with over 5 years of experience in managing the development of digital products. Proven ability to translate business goals into actionable project plans, enhance user engagement, and foster cross-functional collaboration. Skilled in project management methodologies and data analysis, with a robust understanding of the project lifecycle in consumer-facing industries. Adept at optimizing workflows, ensuring timely delivery, and driving strategic initiatives for successful project outcomes. I'm seeking opportunities in Project Management, ProdOps, or agile leadership to continue driving value for innovative organizations.
EXPERIENCE
Web2carz.com LTD
07/16 - 09/24
Product Manager
Jan 2020 - Present
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Web2Carz.com is a digital hub for automotive content. The
company also specializes in sales funnels and social media campaigns. I worked on 0 to 1 design and strategies for projects relating to new market entries and new feature launches,
as well as the maintenance of both internal and customer user flows within the in house built CRM and
sales funnels.
- Managed the full project lifecycle for a digital automotive platform.
Why: To streamline processes and enhance user experience along the customer journey, making information easily accessible.
Result: Improved conversion rates by 15% through effective data visualization, directly boosting sales revenue.
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Worked with cross-functional teams to measure project impact and innovate features.
Why: To leverage diverse expertise in optimizing projects that meet customer expectations and market trends.
Result: Enhanced user satisfaction and retention rates, contributing to a more loyal customer base.
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Mentored team members and promoted an Agile culture.
Why: To cultivate a productive work environment that encourages learning and continuous improvement.
Result: Increased sprint productivity by 20%, improving the team's ability to meet project deadlines.
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Lead Web Designer
Jul 2016 - Jan 2020
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Lead cross functional teams to build and maintain web assets for use within social campaign driven sales
funnels.
- Conducted user research and usability testing.
Why: To identify pain points and understand user needs more deeply, leading to optimized project designs.
Result: Customer satisfaction up by 25%, as evidenced by positive feedback and reduced churn.
- Collaborated with cross-functional teams to address operational challenges.
Why: Ensure efficient information flow and task execution, reducing production delays.
Result: Streamlined project development processes, resulting in faster deployment of new features and updates.
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Various Companies
01/20 - Present
Contract Technical Project Manager
01/2020 - Present
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Collaborated with cross-functional teams within multimedia marketing firms, SaaS, and SEM solution providers across various industries, including Healthcare, B2B, Finance, E-commerce, and Aviation. Served as a key project liaison between clients and technical teams, managing relationships and ensuring clear communication throughout the project lifecycle.
- Managed the development and launch of new digital projects and sales channels.
Why: To expand market reach and diversify revenue streams while adhering to project timelines.
Result: Achieved a 15% increase in customer acquisition for a SaaS startup.
- Oversaw the design and execution of data-driven go-to-market strategies.
Why: To ensure successful project rollouts and alignment with market demands for effective implementation.
Result: Improved adoption rates by 26% within the first three months.
- Directed A/B testing and performance analysis of marketing campaigns and conversion funnels.
Why: To enhance team collaboration and effectiveness in refining messaging and optimizing user experience.
Result: Increased lead generation by 17% for an e-commerce brand.
- Coordinated the optimization of SEM and digital advertising strategies.
Why: To improve overall customer acquisition efficiency and enhance team performance in executing campaigns.
Result: Reduced customer acquisition costs (CAC) by 14% while increasing ROI.
- Led the implementation of Agile project development workflows.
Why: To streamline solution delivery and foster continuous improvement during iterations.
Result: Reduced time-to-market by 35% and ensured quicker validation of product-market fit.
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Divine Design Marketing, LLC
07/15 – 06/16
Lead Web Designer
07/15 – 06/16
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Divine Design is a full-service digital marketing agency located in Rolling Meadows, IL working with B2B and
B2C companies. I oversaw all front end design, code implementation and edits.
- Conducted user research and usability testing.
Why: To identify pain points and understand user needs more deeply, leading to optimized project designs.
Result: Customer satisfaction up by 25%, as evidenced by positive feedback and reduced churn.
- Collaborated with cross-functional teams to address operational challenges.
Why: Ensure efficient information flow and task execution, reducing production delays.
Result: Streamlined project development processes, resulting in faster deployment of new features and updates.
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VOLUNTEER WORK
Technical Mentor
ADPList.org
Sept. 2022 - Present
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- Provided mentorship to individuals and teams in the topics of skill assessment, goal setting, code review,
and career development domains, helping mentees increase career advancement opportunities while
also achieving improved mentee satisfaction and progress.
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Technical Advisor Volunteer
Catchafire.org
Jun. 2023 - Present
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- Delivered technical analyses, website strategies, project management strategies, and brand guidance to
nonprofit organizations, leading to a 20% improvement in their digital presence and outreach, as well as a
35% increase in project completion rates
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EDUCATION & CERTIFICATES
Certified ScrumMaster® (CSM®) - Issued Dec 2023
Scrum Alliance, Inc.
Data Analytics Professional Certificate - Issued May 2023
Google
Tableau Training - Issued May 2023
Simplilearn
Enterprise Design Thinking - Co-Creator - Issued Oct 2022
IBM
Bachelor of Fine Arts (B.F.A.) - Web Design and Interactive Multimedia - 2010-2012
Illinois Institute Of Art - Schaumburg
EXPERTISE
Agile Methodologies, Change Management, Conflict Resolution, Data Analytics, Data
Visualization, Metrics Development, Problem Solving, Product Development, Product Management, Project
Management, Relationship Management, Resource Management, Risk Management, Scrum Methodologies,
Servant-Leadership, Stakeholder Management, Strategic Planning, Team Leadership
SKILLS
Adobe CC, ClickUp, CSS, Excel, Figma, Google Analytics, HTML, JavaScript, Jira,
Microsoft Suite, Miro, Monday.com, Mural, Outlook, PHP, SQL, Tableau, Todoist, Trello
